About Us
At Soft Collection, we pride ourselves on offering high-quality products and exceptional service. Our dedicated team ensures a top-notch shopping experience, focusing on your satisfaction and needs. Discover our carefully curated selection and enjoy shopping with us.
Our Story
After extensive research into the latest styles and trends in sanitaryware, our journey began with a commitment to bringing affordable luxury to every home after trading within the building material and sanitaryware industry since 1964.
Our founders started with a vision to make high-quality, stylish tapware and sanitaryware accessible to all, moving from a small setup DIY homemakers to a full-fledged development operation.
We launched our first collection, featuring cool and contemporary designs, as well as modern and sophisticated styles. Our mission was clear: to simplify the process of selecting the perfect design and finish for any bathroom or kitchen.
Our founders started with a vision to make high-quality, stylish tapware and sanitaryware accessible to all, moving from a small setup DIY homemakers to a full-fledged development operation.
We launched our first collection, featuring cool and contemporary designs, as well as modern and sophisticated styles. Our mission was clear: to simplify the process of selecting the perfect design and finish for any bathroom or kitchen.
Our Growth and Innovation
By 2022, we expanded our product range to include a comprehensive selection of basin taps, kitchen taps, showers, and various accessory options. Each product was meticulously designed to complement any interior style, providing both functionality and aesthetic appeal.
Our dedication to quality and innovation saw us continually refining our processes, ensuring that every product we offer is crafted from the finest materials and meets the highest standards. This relentless pursuit of excellence has earned us a place in homes across the country.
Our dedication to quality and innovation saw us continually refining our processes, ensuring that every product we offer is crafted from the finest materials and meets the highest standards. This relentless pursuit of excellence has earned us a place in homes across the country.
Our Core Values
Throughout our growth, we have remained steadfast in our core values:
- Quality: Ensuring that every product is made with the utmost care and premium materials.
- Trust: Building lasting relationships with our customers through exceptional service and reliable products.
- Innovation: Continuously evolving our designs and manufacturing processes to stay ahead of market trends.
- Passion: Driven by a love for design and a commitment to enhancing everyday living spaces.
- Accessibility: Making luxury design affordable for everyone.
Our Vision
Looking to the future, we are excited to expand our presence both online and in physical retail locations. Our goal is to bring our thoughtfully designed products to more homes, enhancing everyday life with elegance and functionality.
In 2024, we plan to launch new collections that incorporate smart technology and eco-friendly materials, furthering our commitment to innovation and sustainability. We also aim to expand our team, bringing together more talented individuals who share our passion for design and quality.
In 2024, we plan to launch new collections that incorporate smart technology and eco-friendly materials, furthering our commitment to innovation and sustainability. We also aim to expand our team, bringing together more talented individuals who share our passion for design and quality.
Join Us on Our Journey
We invite you to explore our Soft Collection and discover how we can help you create the perfect bathroom or kitchen space. With our wide variety of stylish and functional tapware and sanitaryware, transforming your home has never been easier.
Thank you for being a part of our story. Together, we are making affordable luxury a reality for everyone.
Thank you for being a part of our story. Together, we are making affordable luxury a reality for everyone.
